Free «Search Engine Optimization» Essay Sample

Search Engine Optimization

Search Engine optimization refers to the practice of making an Internet site accessible to both readers and search engines. This will ensure that the website is visible to numerous search engines on the World Wide Web. Therefore, search engine optimization allows various search engines and users to access a blog to collect information, which they will find useful. Once the users find the information to be useful, they will keep visiting the website every time it appears among the search results. Companies should be aware of how to use search engine optimization approaches to improve the number of hits that their websites are getting.

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A company should focus on a variety of areas to increase the accessibility of its website to many readers and search engines over the Internet. Such areas include content, title of the website, sitemaps, Meta tags, keyword density, and internal linking. The content must be useful and inspiring for users to visit a website frequently. It is also necessary to ensure that the web pages possess the right keyword density, which will increase the webpage ranks. Keyword stuffing will lower page ranks significantly. A company can also use Meta tags, such as the keyword tags, to optimize its website for search engines. It is also significant to have the right title for a website so that Google and other search engines will understand the topic, which will increase the ranking of the website. Internal linking of a website pages should help users to find the content easily on the website. Creating and maintaining sitemaps for the pages on the website will enable the search robots to index all pages in the website.

In conclusion, an organization should ensure that its website is accessible for numerous search engines. Accessibility of a website will improve the number of hits from the Internet users. The critical areas that a company should consider while improving the accessibility of its website include content, title of the website, sitemaps, Meta tags, keyword density, and internal linking.

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